Privacy Policy
GoFi is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au
Information you provide to us
We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about Sonos Products and Services or when you contact our Customer Care group for assistance with your Sonos Products.
Information we collect automatically
We automatically collect information about you, such as Functional Data (as defined below) and Additional Usage Data (as defined below) about your use of your Sonos Product or information collected by using cookies and similar technologies when you use, access, or interact with us via our websites or app. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the webpages you view on our websites, and whether and how you interact with content available on our websites.
Information obtained from other sources
We may receive information about you from other sources, including third parties, such as music service partners and partners with whom we offer co-branded services or engage in joint-marketing activities. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data.
Information of children
GoFi does not target and is not intended to attract children under the age of sixteen.
Although visitors of all ages may navigate through our websites or use our app, we do not knowingly collect or request personal information from those under the age of sixteen without parental consent. If, following a notification from a parent, guardian or discovery by other means, a child under sixteen has been improperly registered on our site by using false information, we will cancel the child's account and delete the child's personal information from our records.
To make the information in this Statement easy to understand, we have highlighted different occasions when GoFi could potentially collect personal information from customers. The customer interactions with GoFi are broken down into the following segments:
Learning about GoFi
As you gather more information about GoFi, you may virtually or physically visit a site that we own. Examples include browsing our website, calling our in-house sales representatives, physically visiting a GoFi-owned store or attending GoFi-sponsored events. To learn more about Sonos Products, you may voluntarily provide personal information, such as your name and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our websites.
We collect: name, email address, IP address, and information provided by cookies or similar technology.
Why: We use this information to share news about events and products offered by Sonos. Additionally, the IP address helps us to understand geographic information about our website visitors better, so that we can improve our website for everyone. It is our legitimate interest to process your personal data for these purposes.
Buying Sonos Products
Once you have decided to buy a Sonos Product, we offer a way for customers to buy directly from us at www.GoFi.com.au. When you buy from us, you may be asked to provide information so that we can complete your purchase.
We collect: your name, phone number (optional), email address, delivery/shipping address, and payment information.
Why: We use this information to complete your transaction, carry out any follow up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase of Sonos Products. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you. Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase of Sonos Products.
Getting Help from GoFi
From time to time, you may decide to contact our Customer Care for assistance with your Sonos Products. To be able to offer you the best service possible, we may collect certain data from you or your Sonos Products.
We collect: This may include contact information, such as your name, email address, phone number, social media identifiers (if you contact us using a social media channel), and the content of your chats and other communications with GoFi Customer Care (including, in some cases, voice recording if you call Customer Care). In certain situations, it is useful for the Customer Care team to have a 'Diagnostic' of your Sonos system. This is essentially a technical system snapshot of all relevant information leading up to the incident and includes information such as the music service being used, volume level, Product configuration, WiFi signal and router information, error codes, device information (e.g. the operating system, and version of the Sonos app being used). Collecting the above described information is necessary to provide customer support. You will be informed in advance before we make a snapshot. We do not capture snapshots without telling you first. If you are a Beta tester, we take a daily diagnostic of your Sonos system automatically (per the terms of the Beta tester agreement).
Why: We collect this information to give you the best and most efficient customer support possible. For instance, for customer inquiries and technical questions, we use contact information to respond to the customer in their preferred channel (phone, email, social). For technical problems, we use system diagnostic data to effectively troubleshoot the issue. For product returns and/or exchanges, we use contact information to ensure successful product receipt and/or delivery. Using these types of data is necessary to fulfil the agreement we have with you.
GoFi uses the data we collect to provide you with the Products and Services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.
Providing our Product Experience
We use data to provide, operate, support and improve the Sonos Products and Services we offer to ensure our customers can listen as effortlessly as possible. This processing is necessary for the performance of the agreement we have with you.
Customer Support
We use data to respond to customer enquiries, diagnose Product problems, repair customers' Sonos Products and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.
Business Operations
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.
Communication, Marketing and Advertising
We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication (including through the Sonos app) to inform you about new Sonos Products or Services, new music services available in your area, security or software updates, update you on a support issue, invite you to take part in a survey. This processing is necessary to serve our legitimate interest. For more information on this, please visit The Legal Bases for Using
Personal Information.
We also use cookies and similar technologies to provide the most relevant Sonos advertising to you. For information about managing email subscriptions and promotional communications, please visit Your Rights and Choices.
GoFi does not and will not sell personal information about our customers. We only disclose your data as authorised in this Statement. We may share information with the following types of third parties.
Third Party Vendors
GoFi uses a variety of third-party vendors to carry out services like websites management and hosting, cloud-related services, online Product purchases and delivery, credit card processing, and email communications. We only share your personal data as necessary, such as to complete a transaction or to provide a Product or Service you have requested or authorised, and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of Sonos and in accordance with this Statement. It is our legitimate interest to share information with these parties for these purposes. For questions about third-party vendors, please send an email to info@gofi.com.
Sonos-controlled affiliates and subsidiaries
We share information with Sonos-controlled affiliates and subsidiaries for business purposes, such as internal administration, promoting Sonos Products, and providing customers with our Sonos Products and Services. It is our legitimate interest to share information with these parties for these purposes.
Compelled Disclosure and Law Enforcement
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates, or in legal proceedings. We will share your personal information when we believe in good faith that it is necessary for us to do so in order to comply with a legal obligation under applicable law or to respond to a valid legal process (e.g. a search warrant, a court order, or a subpoena).
Sale or Merger
We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.
Sharing and Disclosure of Aggregate Data
We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.
Please note, our Products include links to Products or applications of third parties whose privacy practices may differ from GoFi. If you provide personal data to any of those third parties or their products, your data is governed by their privacy statements, and we encourage you to read these privacy statements carefully.
When sharing data with third parties, your personal information may be transferred to countries where data protection laws may provide a lower standard of protection for your personal information than your country. We take great care in protecting your personal information and have put in place adequate mechanisms to protect it when it is transferred internationally.
If you have questions, please send us an email to info@GoFi.com.au
There are different legal bases that we rely on to use your personal information, namely:
Performance of a contract
The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your Sonos Product, to register and maintain your account, to help with delivery issues, to handle returns, to register your Sonos system, and to make sure that your Sonos Product performs its basic functions in a secure way, or to respond to your requests.
Consent
Where legally required, we may rely on your consent to use your personal information. When this is the case, we provide you with more specific information when we actually request your consent. You may withdraw your consent at any time by sending us an email to info@GoFi.com.au. Your withdrawal will not affect the lawfulness of processing based on your consent before your withdrawal.
Compliance with legal obligation
We may use your relevant personal information to ensure compliance with applicable laws; for example, to comply with lawful requests from law enforcement, and for regulatory investigations and compliance.
Legitimate interests
We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Services and the content on our websites and app, to send you notifications about software updates or information about Sonos Products and Services, and to use your relevant personal data for administrative purposes and for fraud detection and prevention. Furthermore, except where consent is required under applicable local law, we rely on our legitimate interest to send you relevant marketing communications.
When using personal data to serve our legitimate interests, we will always balance your rights and interests in the protection of your personal data against our rights and interests.
Where we process your personal information based on our legitimate interest and no opt-out mechanism is available to you (e.g. in your Sonos Product settings), you may exercise your right to object by sending an email to info@GoFi.com.au.
Security
GoFi is committed to protecting the security of your personal information. However, whilst we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.
We use a variety of appropriate technical and organisational measures and industry standards to protect your personal information and help prevent information about you from loss, theft, misuse, and unauthorised access, disclosure, alteration, and destruction.
You can only access your Sonos account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.
If you have any questions about the security of your personal information, you can contact us at info@GoFi.com.au.
Retention
GoFi will retain your personal information:
- for as long as we have a customer relationship with you and/or as necessary to enable you to use the website, your Sonos account, and/or your Sonos Product(s);
- for the period required to provide services that you request from us;
- for the period required to provide marketing or other promotional materials that you request from us;
- to comply with our legal obligations, including requirements of regulators and governmental agencies that have authority over us, such as tax and/or accounting obligations, which usually require retaining certain transaction data for periods between 7 and 10 years after a transaction has occurred;
- for period required to resolve disputes with any parties and/or to investigate or defend against potential legal claims; and
- otherwise as necessary to allow us to conduct our business in compliance with applicable laws and regulations.
All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. GoFi will delete your personal data when it is no longer required for the abovementioned purposes. If there is any personal data that, for technical reasons, we are unable to delete entirely from our systems, GoFi will implement appropriate measures to prevent any further processing or use of such data. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to info@GoFi.com.au.
Your Rights
We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:
- you can ask us for a copy of the personal information we hold about you;
- you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
- in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
- in certain situations, you can also ask us to send the personal information you have given us to a third party.
Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.
We rely on you to ensure that your personal information is complete, accurate, and up to date. Please do inform us promptly of any changes to or inaccuracies of your personal information by contacting info@GoFi.com.au.
We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and use of Additional Usage Data and your Communication, Marketing and Advertising Preferences, please visit Your Choices sections below.
We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.
Your Choices
GoFi Account
If you wish to access, edit, or remove profile information, change your password, close your account, or request deletion of your personal data, you can do it by logging in to your GoFi account or sending an email to info@GoFi.com.au. We will respond to any request to access or delete your personal data as soon as possible but certainly within 30 days.
Advertising and Modern Marketing Tools
To help more people listen to more music on Sonos, we use several modern marketing tools in support of our advertising efforts.
GoFi may work with third-party advertisers that use cookies and similar technologies to provide more relevant advertising about Sonos Products and Services on our websites and across the internet. To provide this “interest-based advertising,” the parties combine non-personal data about your online activities, acquired over time, which data help cater advertising that we deliver to you. Examples of this may include a Sonos advertisement on a Facebook page, or a Google owned page such as a search results page or YouTube, or on a site within Google’s advertising network. We do not share your personal information as part of this process. Where necessary, we obtain your consent for this process. At all times, you can opt out of these personalised ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI websites and DAA websites. Opting out may make the ads you see across the internet less relevant to you.
If you have opted out of receiving communications from us, we will not use your email for interest-based advertising.
We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalise our websites for you, remember your preferences, understand how users are using our websites or app, and help customize our marketing offerings.
Cookies
A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Sonos uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.
- Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
- Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimize our website and make it easier for you to navigate.
- Functional cookies. These cookies allow our websites to remember choices you make whilst browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.
- Third Party cookies. Third party cookies are those placed by websites and/or parties other than Sonos. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, Facebook Data Use Policy.
- Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at sonos.com. To learn more about Google Analytics and your data, visit this Google webpage.
How to Control Cookie Settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. Some browsers offer a “Do Not Track” (“DNT”) signal whereby you can indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognises DNT signals, we will only process your personal data in accordance with this Statement. Below you can learn about how to control cookie settings on popular web browsers:
Google Chrome
Internet explorer
Safari
Firefox
Pixels
In addition to cookies, we sometimes use small graphic images known as 'pixels' (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third-party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests. Learn more about our advertising and marketingactivities below.
Other Identifiers
When you use our app, we collect a unique ad-tracking identifier from your device (the Advertising Identifier or “IDFA” on iOS devices and the Google Ad ID or “AID” on Android devices) so that we can learn more about users of our app and provide the most relevant messaging and marketing. Although these identifiers are unique to your device, they do not contain any of your personal information such as your name or email address.
How to Control Identifier Settings
You can control how these identifiers are used, including the ability to reset them, through your device settings. Below you can learn about how to control cookie settings on popular web browsers:
Apple iOS
Android
GoFi may modify or update this Statement when necessary, to reflect customer feedback and changes in our GoFi Service. Please review it regularly. When we update this Statement, we will revise the 'Last Update' date at the top of the Statement. If there are material changes to the Statement or in how GoFi uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Statement to learn more about how GoFi is using and protecting your information.